The name Hewa means air, a direct reference to freedom, movement, and lightness. Born from the desire to express a sense of light and quiet luxury, the brand merges elegance and ease, texture and softness, balancing the city's sophistication and the untamed beauty of nature. An aesthetic that blends a boho spirit, a rock soul, and an urban attitude, speaking to women who are free, confident, and self-aware. The Hewa woman is cosmopolitan, with a relaxed yet distinctive elegance: she chooses with intention, values quality, and stands out with effortless grace, just like Hewa's creations.